How Are You Growing Referrals?
When we ask people what their growth strategy is, we hear a litany of response. Here are some variations of what we often hear. We’re focusing on advertising on google. Our socials, we are really trying to engage with people and meet them there with a resource. We run...
Customer Service & The Power Of Onsite Sales
“We need more customers!” Most likely, you have either thought or even said this to your sales and marketing team. Especially at the slow times of business, we want to rely on the flow of new customers. This methodology just comes naturally to us, bring in new customers and...
Why Marketing is a Must in Achieving Goals
When over 50% of small businesses fail in the first year and 95% fail within the first five years. What sets apart the winners and the not so fortunate? With just about 1.2 million small businesses in Illinois alone, small business is the backbone of our economy. Entrepreneurship is not for everyone, while...
What is Marketing and Advertising
Do you know the difference? Aren’t they the same? Well sort of, the easiest way to think about marketing and advertising is this way. Marketing is the overall big picture of building brand awareness and advertising is one of the vehicles that marketers use to build a specific brand....
Congratulations to Delilah Matos 2018 Entrepreneur of the Year!
A Beautiful Fighter Who Won’t Back Down. Pairing self-confidence, social good, a fighting spirit and entrepreneurship, Delilah supports women in developing and sustaining their inner confidence. Being an example herself, she reminds women to make time to better themselves for a better world while providing her healthy aging services...
Helping Girls and Women Find Their Value, Identity and Power
Meet Leah Tatina: The world doesn’t know what a girl or woman should be! Tell us about your entrepreneurial journey. How did you come to own a business? I’ve had a deep concern for girls and women probably since my first job as a middle school teacher. Everyday, I...